I heard this story a long time ago, growing up in Choctaw County in Oklahoma before my family moved to Texas. A tribal elder
was telling his grandson about the battle the old man was waging within himself. He said, “It is between two wolves,
my son. One is an evil wolf: anger, envy, sorrow, greed, self-pity, guilt, resentment, lies, false pride, superiority and
ego. The other is the good wolf: joy, peace, love, hope, serenity, humility, empathy, generosity, truth, compassion and faith.”
The boy took this in for a few minutes and then asked his grandfather, “Which wolf won?”
The old Cherokee replied simply, “The one I feed.” .”
Democracy is that way. The wolf that wins is the one we feed. And in our society, media provides the fodder. Our media institutions,
deeply embedded in the power structures of society, are not providing the information that we need to make our democracy work.
To put it another way, corporate media consolidation is a corrosive social force. It robs people of their voice in public
affairs and pollutes the political culture. And it turns the debates about profound issues into a shouting match of polarized
views promulgated by partisan apologists who trivialize democracy while refusing to speak the truth about how our country
is being plundered. Our dominant media are ultimately accountable only to corporate boards whose mission is not life, liberty
and the pursuit of happiness for the whole body of our republic, but the aggrandizement of corporate executives and shareholders.
These organizations’ self-styled mandate is not to hold public and private power accountable, but to aggregate their
interlocking interests. Their reward is not to help fulfill the social compact embodied in the notion of “We, the people,”
but to manufacture news and information as profitable consumer commodities.
Democracy without honest information creates the illusion of popular consent at the same time that it enhances the power of
the state and the privileged interests that the state protects. And nothing characterizes corporate media today more than
its disdain toward the fragile nature of modern life and its indifference toward the complex social debate required of a free
and self-governing people. Let’s look at what is happening with the Internet. This spring the cable giant Comcast tried
to pack a Federal Communications Commission (FCC) hearing on network neutrality by hiring strangers off the street to ensure
that advocates of net neutrality would not be able to get a seat in the hearing room.
SaveTheInternet.com — a bipartisan coalition — and its supporters helped expose the ruse. Soon after, there was
a new hearing, this time without the gerrymandering seating by opponents of an open Internet. Now Rep. Ed Markey (D-Mass.)
has introduced a bill to advance network neutrality, and it has become an issue in the presidential campaign. We must be
vigilant. The fate of the cyber-commons — the future of the mobile Web and the benefits of the Internet as open architecture
— is up for grabs. And the only antidote to the power of organized money in Washington is the power of organized people
at the net roots.
When Verizon tried to censor NARAL’s (National Abortion Rights Action League) use of text messaging last year, it was
quick action by Save the Internet that led the company to reverse its position. Those efforts also led to an FCC proceeding
on this issue. Wherever the Internet flows — on PCs, cell phones, mobile devices and, very soon, new digital television
sets — we must ensure that it remains an open and nondiscriminatory medium of expression.
By 2011, the market analysts tell us, the Internet will surpass newspapers in advertising revenues. With MySpace and Dow Jones
controlled by News Corporation’s Rupert Murdoch, Microsoft determined to acquire Yahoo!, and with advertisers already
telling some bloggers, “Your content is unacceptable,” we could potentially lose what’s now considered an
unstoppable long tail of content offering abundant, new, credible and sustainable sources of news and information.
So, what will happen to news in the future, as the already tattered boundaries between journalism and advertising is dispensed
with entirely and as content programming, commerce and online communities are rolled into one profitably attractive package?
Last year, the investment firm of Piper Jaffray predicted that much of the business model for new media would be just that
kind of hybrid. They called it “communitainment.” (Oh, George Orwell, where are you now that we need you?) Across
the media landscape, the health of our democracy is imperiled. Buffeted by gale force winds of technological, political and
demographic forces, without a truly free and independent press, this 250-year-old experiment in self-government will not make
it. As journalism goes, so goes democracy.
Mergers and buyouts change both old and new media. They bring a frenzied focus on cost-cutting, while fattening the pockets
of the new owners and their investors. The result: journalism is degraded through the layoffs and buyouts of legions of reporters
and editors. Advertising Age reports that U.S. media employment has fallen to a 15-year low. The Los Angeles Times alone has
experienced a withering series of resignations by editors who refused to turn a red pencil into an editorial scalpel.
The new owner of the Tribune Company, real estate mogul Sam Zell, recently toured his new property Los Angeles Times, telling
employees in the newsroom that the challenge is this: How do we get somebody 126 years old to get it up? “Well,”
said Zell, “I’m your Viagra.” He told his journalists that he didn’t have an editorial agenda or a
perspective about newspapers’ roles as civic institutions. “I’m a businessman,” he said. “All
what matters in the end is the bottom line.” Zell then told Wall Street analysts that to save money he intends to eliminate
500 pages of news a week across all of the Tribune Company’s 12 papers. That can mean eliminating some 82 editorial
pages every week just from the Los Angeles Times. What will he use to replace reporters and editors? He says to the Wall Street
analysts, “I’ll use maps, graphics, lists, rankings and stats.” Sounds as if Zell has confused Viagra with
Former Baltimore Sun journalist and creator of HBO’s The Wire, David Simon, chronicled the effect that crosscutting
and consolidation has had in media businesses and on the communities where those businesses have made so much money. He wrote
in a Washington Post op-ed, “I did not encounter a sustained period in which anyone endeavored to spend what it would
actually cost to make the Baltimore Sun the most essential and deep-thinking and well-written account of life in central Maryland.
The people you needed to gather for that kind of storytelling were ushered out the door, buyout after buyout.”
Or as journalist Eric Alterman recently wrote in the New Yorker: “It is impossible not to wonder what will become of
not just news but democracy itself, in a world in which we can no longer depend on newspapers to invest their unmatched resources
and professional pride in helping the rest of us to learn, however imperfectly, what we need to know.”
For example, we needed to know the truth about Iraq. The truth could have spared that country from rack and ruin, saved thousands
of American lives and hundreds of thousands of Iraqi lives, and freed hundreds of billions of dollars for investment in the
American economy and infrastructure. But as reporters at Knight Ridder — one of the few organizations that systematically
and independently set out to challenge the claims of the administration — told us at the time, and as my colleagues
and I reported in our PBS documentary Buying the War, and as Scott McClellan has now confessed, and as the Senate Intelligence
Committee confirmed in June, the Bush administration deceived Americans into supporting an unprovoked war on another country.
And it did so using erroneous and misleading intelligence — and with the complicity of the dominant media. It has led
to a conflict that, instead of being over quickly and bloodlessly as predicted, continues to this day into its sixth year.
We now know that a neoconservative is an arsonist who sets a house on fire and six years later boasts that no one can put
it out. You couldn’t find a more revealing measure of the state of the dominant media today than the continuing ubiquitous
presence on the air and in print of the very pundits and experts, self-selected message multipliers of a disastrous foreign
policy, who got it all wrong in the first place. It just goes to show, when the bar is low enough, you can never be too wrong.
The dominant media remains in denial about their role in passing on the government’s unverified claims as facts. That’s
the great danger. It’s not simply that they dominate the story we tell ourselves publicly every day. It’s that
they don’t allow other alternative competing narratives to emerge, against which the people could measure the veracity
of all the claims. Now the dominant media is saying, “Well, we did ask. We did do our job by asking tough questions
during the run-up to the war.” But I’ve been through the transcripts. And I’ll tell you, you will find
very few tough questions. And if you come across them, you will discover that they were asked of the wrong people.
John Walcott, Washington bureau chief for McClatchy, formerly Knight Ridder, recently said of his colleagues in the dominant
media, “They asked a lot of questions, but they asked even the right questions of the wrong people.” They were
asked of the sources who had cooked the intelligence books in the first place or who had memorized the White House talking
points and were prepared to answer every tough question with a soft evasion or an easy lie, swallowed by a gullible questioner.
Following the March 2003 invasion, Vice President Dick Cheney dropped into a media dinner to thank the guests for their all-the-war-all-the-time
coverage of the contrived and manufactured war. Sadly, in many respects, the Fourth Estate has become the fifth column of
democracy, colluding with the powers that be in a culture of deception that subverts the thing most necessary to freedom,
and that is the truth.
But we’re not alone and we know what we need to say. So let us all go tell it on the mountains and in the cities. From
our websites and laptops, the street corners and coffeehouses, the delis and diners, the factory floors and the bookstores.
On campus, at the mall, the synagogue, sanctuary and mosque, let’s tell it where we can, when we can and while we still
can. Democracy only works when ordinary people claim it as their own.
This article was adapted from Bill Moyers’ keynote address at the National Conference for Media Reform Conference in
Minneapolis on June 7. You can read and respond to the full speech at http://www.pbs.org/moyers.